Every year, ABM seems to take on new levels of importance to B2B marketing. We’ve been looking around for some of the most interesting and eye-grabbing stats around ABM marketing. Numbers that show how many are using it, how they’re using it, and why.
Here’s a summary of what we have found out.
What is intent data? Intent data refers to information or signals that can give you insights into what a person or a group of people are interested in or likely to do. It helps you understand their intentions, preferences, and what they’re actively looking for. How is B2B intent collected and analyzed? Intent data can […]
The Expandi Cyance intent data platform is today the only provider of multi-language, omnichannel, easy-to-customize intent data. Everything you need to empower marketing and sales teams with invaluable insights. Read more
Not all data is created equal. Here are a few key questions to help you in your search for an intent data provider that is right for your business.
ABM is a B2B marketing strategy adopted by many businesses.
In this article we review the different types of ABM strategy a business can adopt and how intent data can fit into the strategy.
Expandi Limited, is proud to announce the successful purchase of several assets of Cyance, a leading global B2B intent-insight data platform.
