Expandi Cyance delivers full integration between 1st party and 3rd party intent data in the latest release of its intent data platform

Expandi Limited, established in 2000, a global leader in AdTech, MarTech, and Managed Marketing Services, today announced major enhancements to its Cyance Intent Data Platform.

With this latest release of its platform, Expandi Cyance delivers new insights and account intelligence to significantly help organizations accelerate pipeline development and win deals faster.

The new release key feature sees the integration of the company IP-based Account Tracker, a system that identifies unknown website visitors matching their IP addresses against the company IP address database, into the platform.

Companies and Partners are now able to see and analyse in one place 1st party and 3rd party intent data without the need to purchase additional solutions.This new functionality brings lots of benefits. Companies and Partners can now directly see the impact of their marketing efforts on their target audience, push them further into their customer journey, identify companies that felt under their radar but are interested in their solutions, and create more effective and personalized follow-up actions.

Raffaele Apostoliti, CEO at Expandi, commented:

“The integration of this functionality within the platform was something that customers were asking for, and it is part of our overall strategy to make our platform the business intelligence reference platform for Agencies and Marketing and Sales departments in Europe.”

For more information on the Expandi Cyance Intent data platform, visit www.cyance.com.

More about Expandi Group:

Expandi Group, the largest fully owned B2B AdTech, MarTech, and Managed Services provider in EMEA, was established in 2000 by former HP Managers anticipating trends and bringing innovative thinking around ROI marketing to the tech industry. Through two decades of the management and delivery of thousands of marketing and sales programs, Expandi has built and optimized the most comprehensive and insights-driven data platforms and served most of the Top B2B Brands.

For further information please contact matt.gower@expandigroup.com

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