Novacura selects Cyance Nexus to boost marketing ROI

Novacura selects Cyance Nexus to boost marketing ROI

May 2019 Novacura, a market-leading developer of next generation solutions for business process management, has selected Cyance technology to help deliver a multi-region ABM campaign, improve ROI and expand its customer base. Novacura is using Cyance Nexus, a...
Driving business through effective engagement

Driving business through effective engagement

Mass marketing is no longer effective in a B2B marketplace. A marketing strategy which ignores the differences between market segments and buying personas can’t be expected to work. A consumer’s buying journey is no longer what it once was — with use of the internet...