Blog

How intent data shapes high-converting paid advertising strategies

With the right platform, you can leverage intent data to execute a successful paid advertising strategy. Here's how it works.
How to spot clients that are about to churn

Keeping churn rate low is vital for any business. Spotting the warning signs early on is crucial, and this is where intent data can give you a real advantage.
The enterprise sales process: 6 ways to achieve personalisation at scale

The impact of personalisation can be dramatic. We look at 6 tactics to help achieve personalisation at scale.
B2B Selling in Europe: 5 Biggest Myths For Sales Teams to Avoid

Myths to look out for and avoid when starting a B2B sales campaign in Europe.

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