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Category: ABM

ABM

The ABM stats that show how it’s being used – and how powerful it can beFeatured

Every year, ABM seems to take on new levels of importance to B2B marketing. We’ve been looking around for some of the most interesting and eye-grabbing stats around ABM marketing. Numbers that show how many are using it, how they’re using it, and why.
Here’s a summary of what we have found out.

20 October 202320 October 2023
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ABM Intent Data

How to optimise your ABM strategy with intent dataFeatured

ABM is a B2B marketing strategy adopted by many businesses.
In this article we review the different types of ABM strategy a business can adopt and how intent data can fit into the strategy.

4 July 202324 July 2023
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