Category: ABM

Every year, ABM seems to take on new levels of importance to B2B marketing. We’ve been looking around for some of the most interesting and eye-grabbing stats around ABM marketing. Numbers that show how many are using it, how they’re using it, and why.
Here’s a summary of what we have found out.

ABM is a B2B marketing strategy adopted by many businesses.
In this article we review the different types of ABM strategy a business can adopt and how intent data can fit into the strategy.