Cyance an Expandi brand

Insights Depth

Cyance:

Insights based on an average of 250-500 highly relevant keywords per client solution.

Other Leading Intent Providers:

Insights usually based on 5–20 keywords per topic or solution.

Insights Relevance

Cyance:

Extensive set of relevant pre-defined keywords (20,000+) & fast integration with bespoke keywords to detect intent for custom specific needs.

Other Leading Intent Providers:

Only pre-defined keywords with the overall taxonomy updated only on quarterly basis.

Local Insights

Cyance:

Tracks intent in more than 10 languages from over 10,000 European websites, only 40% of all signals are in English language and only 20% of all companies are in UK (aligned with the European market size).

Other Leading Intent Providers:

Monitor predominantly English-only sites from 5,000+ global websites. Based on latest Forrester report, the leading providers have 80% of all signals in English. Based on end user feedback, 40-50% of all companies with intent are in UK (misaligned with the European market size).

Omni-Channel & Exclusive Data Sources

Cyance:

Integrates signals from multiple and highly qualified channels, providing a comprehensive view of an account's position in the customer journey. While using high volume bidstream data (billions of events per week), all the most qualified intent signals (online search results from B2Bstars.com and affiliated sites, emails from 2 mil.+ decision makers, 100K companies tele-profiled with investment priorities) are sourced on an exclusive basis by Expandi Group.

Other Leading Intent Providers:

Predominantly collect signals from bidstream data with limited integration of other sources (above all in Europe).

Volume of Insights and Companies Coverage

Cyance:

For all the following reasons: broader portfolio of KWs, local KWs and media, wide number of intent channels, 99% coverage for companies with 10+ employees in Western Europe; Cyance detects 175K companies with third party intent data each week (10% of the total), more than any other provider in Europe.

Other Leading Intent Providers:

Due to the above limitations (keywords coverage, languages, number of channels, etc.) and their methodology of collecting intent (based predominantly on cookies and IDs and not on IPs), the number of companies with 10 or more employees tracked with third party intent signals is significantly below Cyance.

Cyance #1 Choice for European Purchase Intent

Cyance #1 Choice for European Purchase Intent

More and Better Insights

Insights Depth

Cyance:

Other Leading Intent Providers:

Insights Relevance

Cyance:

Other Leading Intent Providers:

Local Insights

Cyance:

Other Leading Intent Providers:

Omni-Channel & Exclusive Data Sources

Cyance:

Other Leading Intent Providers:

Volume of Insights and Companies Coverage

Cyance:

Other Leading Intent Providers:

Market Leader

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