ZoomInfo comes from a contact data background and has bolted on some intent
Cyance started life as a pure play intent vendor, tracking at a keyword level, entirely customisable and showing changes in behaviour over time.
Cyance is the leading provider of intent data outside of the US. Our buyer intent signals include over 55,000 sources, with more than 30,000 from Europe. Per fiscal quarter, we track 24 billion B2B data events across Europe and APAC. But what do these numbers mean? Well, when benchmarked by marketing agencies, Cyance was found to track roughly 60% more data than our closest competitors in Europe.
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Account identification and location accuracy (data quality)
Heavily reliant upon IP-to-company matching for identification of accounts. Accuracy around location of intent research questionable
Proprietary cookie-to-company entity linking technology to provide stronger matching and accuracy on company and location. Future-proof due to transition to uID technology when cookies are no longer around.
It’s clear there are a number of significant differences between Zoominfo and Cyance, especially in terms of the quality of data each offers. But don’t just take our word for it; read what our clients have to say: