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The Role Of Intent In Evolving ABM To ABX

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Jenny Linder

Published author and bona fide global B2B marketing influencer Michael Levy will exchange views with Cyance’s Founder, Jon Clarke, about ABX as a technology driven strategy to bring quick revenue gains to organisations that focus on Enterprise accounts.

Michael and Jon will explore the role of intent in evolving from today (ABM) to next generation best practice (ABX), specifically covering:

  • How to measure accuracy in ABX
  • What does “good engagement” look like
  • How to keep your outreach personalised throughout the customer lifecycle
  • What is meant by evolving ABM into ABX
  • The benefits of a cohesive ABX strategy

After this webinar you’ll be able to:

  • Build a strategy for leveraging granular, account level insights throughout the account lifecycle
  • Resonating with individual targets’ ever changing pain points and priorities through intent driven messaging
  • Develop stronger ongoing engagement
  • Broaden account relationships
  • Prioritise tactics for exposing more opportunity and extending your accounts’ lifecycle