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Humanising Research First Selling

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Jenny Linder

In this 50 minute session, we will jump into humanising sales using research first selling. Research First Selling is a workflow where your sales rep reads about their individual prospects before selling to them.

What you’ll learn:

  • How to use buyer intent data when prospecting? (Triggers)
  • How to make a research based multi touch sequence?
  • What should you be researching about your prospect before you add them to a sequence?
  • How should you structure a research first cold email and cold call?
  • How to do all of these things without any of our products?


About Lead IQ

Every activity that a sales rep does should be meaningful. LeadIQ helps thousands of modern sales teams make more meaningful actions when they prospect. Building software that fixes bottlenecks in prospecting, LeadIQ helps sales teams like 15Five, Tripactions, and Showpad increase efficiency and effectiveness with the right prospects. To learn more, please visit www.leadiq.com


About Outreach

Outreach is the number one sales engagement platform that helps companies dramatically increase productivity and drive smarter, more insightful engagement with their customers. Over 4,000 companies such as Adobe, Tableau, Okta, Splunk, DocuSign, and SAP depend on Outreach’s enterprise-scale, unparalleled customer adoption, and robust AI-powered innovation. Outreach is a privately held company based in Seattle, Washington. To learn more, please visit www.outreach.io.