Turn Leads Into Revenue

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Jenny Linder

Frustrated by poor lead quality? Need to improve lead-to-close rates? Want to focus more on high-value accounts? Winning deals with high-value, enterprise-level accounts is the ultimate goal for every business leader. But what does it take to turn those dreams into realities? The answer lies in personalised, Account-Based Marketing (ABM) strategies.

This webinar will cover the essential aspects of ABM, from understanding the power of buyer intent data through to implementing an effective Account-Based campaign.

What will be covered:

  • How to get the most out of buyer intent data
  • The benefits of targeted, Account-Based tactics
  • How to use buyer intent to fuel Account-Based strategies
  • Examples of Cyance and durhamlane client success

Who should attend:

  • VP/Director of Sales
  • VP/Director of Marketing
  • Revenue leaders looking for ways to:
  • Improve lead quality
  • Improve lead-to-close rates
  • Increase revenue generation/ROI from sales & marketing activities

durhamlane:

durhamlane is a multilingual sales acceleration specialist that helps organisations with complex offerings increase sales and thus revenues in a sustainable way.

durhamlane’s three service lines – Outsourced Demand Generation, Sales Training, Coaching & Consulting and Sales Recruitment improve sales performance by using its proven Selling at a Higher Level methodology that drives better business conversations and helps people to spend their time where they can be most successful.