Blend Martech Stack & Humans

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Jenny Linder

Jon Clarke, CEO of Cyance and Strategy and Planning Director, Barry Richards from Transmission, discuss how buyer intent data is accelerating Account Based Marketing (ABM) campaigns and delivering transformational results compared to traditional B2B Marketing Methods.

Find out how Behaviour Based Marketing is powering ABM strategies to boost sales and marketing ROI and uncover how to successfully implement an ABM strategy, using buyer intent technology.

You will learn: 

  • How can you build the most effective Martech stack?
  • What is Behaviour Based Marketing and where did it come from?
  • Which type of ABM strategy is right for your business?
  • How to successfully identify who’s in-market, right now!
  • How to operationalise buyer intent data into your ABM Campaigns
  • How ABM fuelled by buyer intent addresses your B2B marketing challenges.

Get ready to learn about #INTENTDRIVENABM

Transmission is a global data-driven B2B marketing agency. It’s clients include many of the largest B2B tech and non tech businesses in the world. Data forms the foundation of many of its client programs, ensuring every message is compelling, personally relevant, and receivable at exactly the right time.

Transmission is one of the world’s leading agencies in account based marketing (ABM) with experience in driving success for dozens of businesses across a wide variety of different ABM initiatives. Its use of data to power end to end cutting edge ABM strategies has led to many awards, happy clients and industry recognition for its approach.