Jon Clarke, CEO of Cyance, will be joined by guest speaker Nicky Briggs, Research Director, ABM at Sirius Decisions. They will be discussing how businesses can activate buyer intent data into their Account Based Marketing (ABM) campaigns.
Find out how Behaviour Based Marketing can transform ABM and accelerate sales and marketing ROI and uncover how to build and activate ABM campaigns, using buyer intent technology.
You will learn:
- Sirius Decisions ABM building-blocks and frameworks
- How to successfully target accounts using Demand Units
- How buying intent data can transform ABM in order to accelerate sales and marketing performance and hitting targets
- How Behaviour Based Marketing can help overcome the biggest challenges for marketing, business development and sales
Get ready to learn about #INTENTDRIVENABM