Focus on the right leads
The sales cycle in B2B marketing can be notoriously long. But with our platform it’s easy to find and connect with the right leads and convert them into verified opportunities. Track custom keywords and intent topics relevant to your business to fill your sales funnel with high-quality prospects that are a good fit for you. Understand the buying stage of each prospect, and target those close to purchasing to shorten sales cycles.
Deliver targeted campaigns
Cyance helps you to know your audience, their interests and pain points, what technology they use, and where they are in the buying journey. This information can be used to deliver highly targeted and successful campaigns. Segment audiences by level of intent, topics of interest, or where they are in the buying journey, and push them into new or existing campaigns relevant to them. Cyance can also be used for reporting and retargeting. Such an automated fuelling of campaigns with intent data improves ROI.
Create more sales opportunities
With trending topics, gain insight into what your prospects are looking for and what are their pain points. This deeper understanding of customer needs not only helps you to reach them at the right time with the right message to improve close rates, but also gives you a chance to create more up-sell and cross-sell opportunities to offer solutions they likely need. That way, you can create a more effective, and scalable, sales process.
Cyance intent was also used in LinkedIn campaigns, populating audiences showing the most intent around certain topics. So relevant content could be served with specific ‘pain points’ to create cut through.