Improve customer lifetime value
The cost of customer acquisitions can be high, especially in the enterprise space. And many startups require over a year to recoup the acquisition costs on a new customer. That’s why it’s important to bear in mind the customer lifetime value of each project, as opposed to focusing on quick wins only. With our intent signals, you not only find your best-fit accounts, but you gain valuable insights into your key accounts to improve your up-sell and cross-sell opportunities with solutions they are likely to need.
Spot the warning signs
Growing revenue is hard work, but it’s even harder if your existing customers move on. With Cyance, you know when your existing customers are looking at your competitors, what keywords they are trending around, and where they are in their new buying journey. Access such actionable insights at key points in the customer lifecycle, such as prior to contract renewal, to act accordingly and reduce churn risk and secure renewals.