Perfect your timing
Missing the mark with ill-timed, out of context or irrelevant communications is wasteful and potentially damaging for your brand. But with Cyance, you can map intent keywords to early, mid or late buying stages – so you can gauge with accuracy where your best-fit accounts are in the buying journey, and what content and messaging will best resonate with them. Improve prospecting, accelerate deal cycles, and retain customers.
In addition to revealing your ready-to-buy market, our FIT score feature surfaces accounts exhibiting behaviour typically seen early on in the research phase. Essentially, it shows you when a prospect is exhibiting a heightened interest in your keywords and intent topics.
These are valuable signals, because we’ve found that the ‘golden window’ of opportunity is within the first 12 to 16 weeks of a buying journey, when research is being undertaken. Engaging with your best-fit accounts at this stage, and positioning yourself as their best solution, increases the probability to win deals by as much as 70%.
With Company View, you have access to in-depth information on companies in your total addressable market. Know at a glance whether they are a good fit for you and where they are in the buying journey, and accordingly segment them and build targeted campaigns. What’s more, monitor intent and engagement activity to determine the technology they use, and the content they’re researching. That way you can deliver highly personalised ads, content and outreach to improve your conversion rate.