The ABX Funnel
Key: ABX = Account-Based Experience, ICP = Ideal Customer Profile, DMU = Decision Making Unit, CRM = Customer Relationship Management, DSP = Demand-Side Platform, MAP = Marketing Automation Platform, SEP = Sales Engagement Platform
Find your perfect FIT
Global prospects are qualified using our unique “FIT” scoring, to determine not just those that match your ideal customer profile (ICP), but those that are currently in-market for your solutions.
Avoid wasted efforts pursuing prospects that are not a good FIT for your business.
Cyance captures the profile of each prospective company and the alignment with your ideal customer profile (ICP). Qualify prospects by company size in number of employees and revenues, by region, and by sector.
You can also link to Crunchbase to dive deeper as needed. Avoid wasted effort pursuing prospects that do not fit your ICP.
Our AI-driven, proprietary algorithms identify statistically significant changes in intent signals. These are specific to each company, not an average across all companies, providing more accurate detection of intent signals.
Intent signals are tracked over time, and for each company are classified as Surging, Increasing, Staying Steady, Decreasing or Subsiding. You can act quickly and intelligently to respond to changes in intent signals with relevant activation and personalisation initiatives.
Cyance surfaces many of the technologies in use in your prospective companies. You can select, segment and prioritise companies with technologies that may indicate a better opportunity for your business.
You can also tailor your outreach approach based upon this technology profile.