Do more with less
Marketing expenditure, as a percentage of revenue, is at its lowest point in over a decade. Marketers are looking for solutions that do more with less. Our intent and account-based platform helps you do just that. Use our FIT score feature to uncover good-fit leads most likely to convert – so you can target with accuracy and deliver meaningful outreach to shrink sales cycles and get the most out of your budget.
Align Sales and Marketing
Easily uncover good-fit accounts researching your solutions and looking to buy. Know what they are interested in, where they are in the buyer journey, and what content and messaging will resonate with them – to align sales and marketing and boost conversions.
And with Cyance, support the continued journey of your accounts by monitoring their intent and flagging potential upsell opportunities or churn risks. Our meaningful insights help you structure your campaigns, from strategy through to campaign launches and sales outreach right into customer success.
Our accurate and relevant intent insights are perfect for ABM strategies. ABM provides a much more personalised marketing approach, encourages both marketing and sales teams to align, and shortens sales cycles. Prioritise lead quality over quantity to ensure you don’t waste your budget on outreach and ad spend for prospects that aren’t interested in your solutions.
Draw upon our intent insights to adopt a business strategy that is more precise and measurable than traditional approaches, to provide clearer ROI and efficiency in sales and marketing teams.