Connect with buyers
With so much information available over the internet, B2B buyers are now doing most of their research online before making an inquiry or requesting a demo. This means that any decision is usually made close to the end of a buying cycle – in many cases, before they’ve even made contact with your sales team.
But with Cyance’s intent data, you can track online B2B buyers interested in your solutions and gain valuable insight into their pain points and priorities. Beat the competition to find and convert buyers higher up the buying funnel.
Improve lead quality
Unlike other intent data platforms, Cyance allows you to create custom keywords and intent topics. This means you can track those search terms that are most relevant to your business and its value propositions – thereby surfacing high-quality, relevant leads.
Achieve a more targeted sales approach, and align sales and marketing to prioritise high-value leads that are a good fit for you and will impact the bottom line.
At Cyance, we believe that the most accurate indication of buyer intent is a combination of signals from online activity across thousands of sources (also known as 3rd party intent data), combined with data points from previous campaigns, as well as your ICP criteria like headcount, geography, sector, revenue, type of internal technology, etc.
Cyance brings all these factors together, expressed as a FIT score to, gain a comprehensive understanding of their intent and engage with them at the right time with the right message to drive conversions.
Oh, and did we mention that with our integrations, you can load these good-fit accounts into your targeted LinkedIn, display or email campaigns?