Resource Library

Is Intent Data just an educated guess? Is it underpinned by data science? How does it work? Read this blog post to find out.

In this post, we talk about everything you need to know to ensure you select the ‘best’ accounts for your ABM strategy.

With the right platform, you can leverage intent data to execute a successful paid advertising strategy. Here's how it works.

Keeping churn rate low is vital for any business. Spotting the warning signs early on is crucial, and this is where intent data can give you a real advantage.

The impact of personalisation can be dramatic. We look at 6 tactics to help achieve personalisation at scale.

Myths to look out for and avoid when starting a B2B sales campaign in Europe.