Expandi achieves assets purchase of Cyance to give new life to the well-established brand and offer an unbeatable intent-data solution.

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Privacy Policy


Trust, transparency and the ethical use of data are core values at Cyance. We are committed to safeguarding all website visitors and platform members.

This policy applies where we are acting as a data controller with respect to the personal data of such persons; in other words, where we determine the purposes and means of the processing of that personal data.

The personal data we collect

In this section of the policy, we have set out the general categories of personal data that we process and, in the case of personal data that we did not obtain directly from you, information about the source and specific categories of that data.

We may process data about your use of our website and the Cyance intent platform application (“usage data“). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking systems.

We may collect, store and use the following kinds of personal information:

  • Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation and previous page visits to our site.
  • Information that you provide to us for the purpose of registering with us, such as name, email address, employer.
  • Information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters such as email address.
  • Any other information that you choose to send to us.

Direct marketing communications

We will only send direct marketing communications to you where we have your consent to do so or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. Cyance has a legitimate interest to market its products and services to existing customers to promote brand awareness and increase sales. The processing of personal data is an integral part of direct marketing, without processing of such personal data, direct marketing would not be possible.

Cyance has concluded that it is reasonable for business personnel within the industry sectors in which it operates to expect that their business contact details be processed in this way. In the case of direct marketing, you have the right to request us not to use your personal data for these marketing purposes by opting out of receiving electronic communications by clicking on the unsubscribe link at the bottom of any such electronic communication.


What are cookies?

A cookie is a small piece of data stored on the user’s computer by the web browser while browsing a website. We use ‘cookies’ to identify you when you visit this website and to keep track of your browsing activity and build up a demographic profile.

Types of cookies

  1. Session Cookies  These are temporary cookie files, which are erased when you close your browser.
  2. Persistent Cookies These files stay in one of your browser’s subfolders until you delete them manually or your browser deletes them based on the duration period contained within the persistent cookie’s file.
Cookie nameDomainDescriptionExpiration
BEAMER_FIRST_VISIT_qqVUHCYU6871https://drift.com/Drift places and uses cookies on our website for a variety of reasons. The primary reason is so that Drift has the ability to tie previous conversations and interactions to a specific user on ourwebsite.2 years
Google Analytics
Used to distinguish users
2 years
_gidgoogle.comGoogle Analytics
Used to distinguish users
24 hours

Google Analytics
Used to throttle request rate.
1 minute

Google Analytics
Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

30 seconds to 1 year



Contains campaign related information for the user.
90 days


A tracking pixel is an HTML code snippet which is loaded when a user visits a website or opens an email. Cyance uses them for tracking user behavior and conversions. Website users are able to opt out of having their data tracked by pixels.

Leadfeeder Pixel
Cyance’s Intent Pixel
G2 pixel

Avocet pixel