The Marketing Practice
TMP is a global B2B marketing agency that believes in the power of integrated, long-term partnerships. We believe that every organisation has the data available to take a smarter approach to marketing, one that de-risks key decisions, and gives a firmer foundation to marketing strategy. Intent data is one of a number of data sources we leverage in order to deliver more effective marketing and drive ROI across ABM, demand generation and inbound.
-
News
The New Cyance Intent Data Platform
We are delighted to announce the launch of our new intent data platform. Ours is the first to integrate intent data with firmographics, technology matches, interests, and previous engagement. Everything to empower users with invaluable insight in a cookie-less world!
Read More -
Blog
Is intent data just an educated guess?
Is Intent Data just an educated guess? Is it underpinned by data science? How does it work? Read this blog post to find out.
Read More -
Blog
The 4 steps to Account Selection for ABM
In this post, we talk about everything you need to know to ensure you select the ‘best’ accounts for your ABM strategy.
Read More