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Modern becomes a Cyance Silver Accredited partner

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Oscar Pierce-Saunderson

We are delighted to announce that award-winning B2B Marketing agency, Modern, has become a Cyance Silver Accredited Partner.

Modern has achieved extraordinary results by embedding Cyance intent insights into their programmes and campaigns. They use intent end to end, to prioritise accounts in an active buying journey, inform meaningful content creation and to activate successful lead generation campaigns. They have particular strength in pushing the boundaries of integration between intent data and marketing automation technology. And the results are outstanding, with Modern seeing an 8.6x return on investment and a 4x increase in average deal size compared to non Cyance intent influenced deals.

The Cyance Partner Accreditation Scheme recognises exceptional agencies who are able to create, understand and activate intent signals in a meaningful way.

“We are really pleased to become a Cyance Accredited Partner. Cyance intent signals allow us to decide who to target, discover their challenges and uncover where they are in their buying journey. We use this insight to create content based on the most relevant topics, then connect the dots through the tech stack.

As well as activating across digital display and social, syncing Cyance with marketing automation lets us leverage the insights to create custom digital experiences, create relevant email nurture streams and focus outbound communications.”

Stuart Ray, Co-Founder and Director, Modern 

“We are delighted to accredit Modern for the stellar work they are doing in turning Cyance intent insight into tangible results. They have demonstrated how to embed Cyance insights into their customer acquisition strategies and programmes to uncover new opportunities in untapped markets.

We look forward to building on this success with Modern in the coming years to deliver more value to  our mutual clients.”

Steve Russell, SVP Alliances and Partnerships, Cyance

"Cyance intent signals allow us to decide who to target, discover their challenges and uncover where they are in their buying journey"

About Modern

Global leadership teams trust Modern, the award-winning B2B Marketing agency, to deliver marketing-led business solutions that define and realise bold ambitions. From singular campaigns to wide-reaching transformation programmes; Modern helps the world’s most innovative businesses to grow wiser, stronger and faster.