Bring intent data to your CRM
Give your sales team all the ammunition they need to make their campaigns a success. Cyance links with CRMs such as Salesforce and HubSpot to update your existing accounts based on your high intent audiences.
What’s more, these can be populated with a wide range of customisable intent and firmographic data that can be used to segment and target potential prospects. These can be synced automatically to include surging accounts or remove those slipping away to make sure your activity is concentrated where it will have the greatest impact.
Boost your B2B social channels
With tools such as our LinkedIn Campaign Manager integration, you can build audiences based on the most accurate intent signals available. These are continually updated, with new accounts that show surging interest added and those that are declining taken away.
This way you can be sure that your advertising campaigns are reaching not only the relevant contacts but also those that are getting ready to buy.
Elevate your display campaigns
- Easily target your intent-fuelled audiences for higher CTRs and engagement rates
- Keep your audiences automatically up to date
- Focus on delivering the right messages at the right time
Give your stakeholders meaningful data
Similar to Facebook or Linkedin, Cyance has its own custom tracking pixel that provides valuable insight into user behaviour. The key difference is that we overlay this with intent, meaning that metrics such as clicks, impressions and conversions are centred on accounts that are showing the right signals.
We don’t report on every business that is looking at your site, for example—instead you’ll just be able to see those that match your criteria and are at the right point in the buying journey.