What can you do with Cyance Intent Data?
Find your best-fit prospects
Cyance allows you to create custom keywords and topics that are deeply relevant to your business, unlike other platforms which insist you select fixed topics from a predetermined list. Why is this important? Because this level of customisation allows you to filter through the noise to track your best-fit accounts.
And with our FIT Score and Company View features, you get a holistic view of your target accounts – so you know what they are interested in, where they are in the buying journey, and how they respond to your content and sales outreach.
Know where prospects are in the buying journey
Our platform shows you when a prospect is exhibiting ‘surging intent’, which is a heightened interest in the custom keywords and topics that are unique to your business. These intent signals are valuable – they reveal where accounts are in the buying journey, so you can focus on those accounts actively researching your solutions and meaningfully engage with them.
With our Trending Topics feature, gain insight into industry trends and prospect interests – their pain points and priorities, and how long they have been researching these topics – to meaningfully inform your business and content strategy.
Enter European markets
Cyance is the leading provider of intent data outside of the US. Our buyer intent signals include over 55,000 sources, with more than 30,000 from Europe. Per fiscal quarter, we track 24 billion B2B data events across Europe and APAC. But what do these numbers mean? Well, when benchmarked by marketing agencies, Cyance was found to track roughly 60% more data than our closest competitors in Europe. With our platform, you can tap European intent, enter new markets, and expand your global reach.
We offer dedicated Europe and APAC in-territory customer success teams. Gain valuable insights into European intent signals through their in-depth understanding of the local market.
Cyance is also 100% GDPR compliant – and can provide legal documentation to demonstrate this. GDPR is often a reason why businesses work with us, as they know we’re the only B2B intent data provider they can trust to deliver accurate and compliant data.
Track local intent in local languages
Other intent data providers don’t track non-English content. Instead, they directly translate English-language sites, and in the process lose all the nuance of intent signals. Take literal translations for example – in French, ‘cloud’ would be ‘nuage’. if you’re talking about cloud technology though, you would still use the word ‘cloud’.
Cyance is the only platform that supports customisation and intent discovery in multiple languages including French, German, Spanish, Italian and Dutch, with additional languages planned – enabling you to accurately find and target European high-intent buyers.
Grow efficiently with quality over quantity
Our intent data is perfect for ABM or Account Based Marketing – a strategy which prioritises lead quality over lead quantity. With ABM, you target high-value accounts that match your Ideal Customer Profile. Use our platform to pinpoint your best-fit, high-value accounts. Track surging intent to know where they are in the buying journey and what they are looking for. Tailor your content accordingly to position yourself as the best solution – and win more deals.
But ABM is not limited to targeting new clients. Support customer retention by drawing upon accurate intent data insights to better understand your existing clients – any pain points they might have developed or whether they have entered a new buying cycle.
Our Company Matching feature is ideal for ABM – it provides you with a company’s parent group details to shorten sales cycles and pave the way to increased revenue. With it you can ‘land and expand’ – close with a subsidiary and use them as a touchpoint to champion your business.