The Most Accurate B2B Intent Data

FAQs

• What is B2B buyer intent data?

  B2B buyer intent data refers to the online activity of businesses that reveals interest in your products or services. This activity could be in the form of research into topics or keywords unique to your organisation, or visits to web pages, clicks, views, shares and other forms of engagement that clearly display intent to buy.

  With accurate intent data, you can easily find your best-fit accounts, know where they are in the buying journey and what topics or keywords they are interested in, and meaningfully inform your strategy to drive conversions. Learn more about intent data and its unique capabilities.

• How is intent data collected?

  Intent data is gathered using a number of different methods – usually, first-party, second-party and third-party data. Different intent data providers use various combinations of these. A reputable provider is one that is transparent about their process.  

  Cyance is 100% GDPR compliant. We use a FIT score that combines an account’s Intent data, Technology matches and Engagement events (including firmographic data) to provide the most holistic and accurate view of buyer intent – so you can easily identify your best-FIT accounts.

• How accurate is intent data?

  The accuracy of intent data depends on the provider and the level of customisation they grant you. With no customisation, you risk relying on ‘noisy’ data that doesn’t give you the whole picture.

  Take, for example, Bombora. Bombora does not allow users to customise their keywords. Rather, users must select a fixed topic from a shared list. There are two major disadvantages to this: firstly, your competitors have access to the same data and so will target the same accounts; and secondly, fixed topics can result in misleading data. For example, Bombora might reveal companies trending around their fixed topic of ‘IT Security’, but that might not necessarily be useful considering it’s such a broad topic which encompasses a range of sub-topics like ‘malware security’, ‘firewall security’, ‘antivirus security’ and more.

  Cyance is the only intent data provider that lets you create custom keywords and topics that are deeply relevant to your business. Our level of customisation allows you to filter through the noise to track your best-fit accounts.

• What makes Cyance’s intent data unique?

  Accuracy: Cyance is the only intent data provider that allows you to create custom keywords and topics that are deeply relevant to your business. Other providers insist you select fixed topics from a predetermined list. Why is this important? Because our level of customisation allows you to filter through the noise to track your best-fit accounts. 

  European Coverage: Cyance is the leading provider of intent data outside of the US. Our buyer intent signals include over 55,000 sources, with more than 30,000 from Europe. Per fiscal quarter, we track 24 billion B2B data events across Europe and APAC. But what do these numbers mean? Well, when benchmarked by marketing agencies, Cyance was found to track roughly 60% more data than our closest competitors in Europe. 

  Local Language Support: Cyance is also the only platform that supports intent discovery in multiple languages including French, German, Spanish, Italian and Dutch, with additional languages planned – enabling you to find and target European high-intent buyers.

  GDPR: Cyance is 100% GDPR compliant. GDPR is often a reason why leading businesses work with Cyance—they know they can trust us to deliver the most accurate intent data which is 100% GDPR compliant. Future Proof: With privacy regulations and 3rd party cookies soon to be phased out, there’s a lot of concern about the future of intent data. At Cyance, we have long anticipated these changes and have proactively made plans to ensure our users continue to have future-proof audience strategies. Learn more about our plans for intent data in a cookieless world.

• Can I track intent data across different countries?

  This depends on the intent provider. Cyance is the leading provider of intent data outside of the US. Our buyer intent signals include over 55,000 sources, with more than 30,000 from Europe. Per fiscal quarter, we track 24 billion B2B data events across Europe and APAC. But what do these numbers mean? Well, when benchmarked by marketing agencies, Cyance was found to track roughly 60% more data than our closest competitors in Europe.

  Cyance is also the only platform that supports intent discovery in multiple languages including French, German, Spanish, Italian and Dutch, with additional languages planned – enabling you to find and target European high-intent buyers.

• How does Cyance help BDRs?

  With Cyance’s intent data, BDRs know which accounts to prioritise, where they are in the buying journey (and whether they are receptive to contact), and what keywords or topics they are interested in. This valuable information enables BDRs to focus on those high-value accounts actively researching their solutions and looking to buy. It also can help build personalised and impactful outreach programmes to drive conversions. What’s more, Cyance’s platform has a global reach that enables BDRs to uncover new audiences and enter new markets.