Expandi achieves assets purchase of Cyance to give new life to the well-established brand and offer an unbeatable intent-data solution.

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The Most Accurate B2B Intent Data

Expandi Cyance is the leading provider of B2B intent data for European growth. We track over 24 billion global data events each month to find businesses looking for your services. Use our platform to identify your best-fit accounts, grow pipeline, reduce churn, and win more deals.  We are the only intent data provider with:

Standard and Custom Intent Keywords. The only platform that only track activity relevant to your business and screen out noise with custom keywords.

Multilingual Intent. The only platform that can show you intent in European languages to get a fuller picture.

Unbeatable Coverage: The only platform that collects intent with a truly omni-channel approach. Track billions of buying intent signals across the globe from 55K publishers, with over 30k in Europe, social channels and campaigns intent.

Higher Reachability and Intent Taxonomy: You can tailor your messages using intent data categorised using far more taxonomies than competition .

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What can you do with Expandi Cyance Intent Data?

Find your best-fit prospects with Custom Keywords

Expandi Cyance allows you to track companies that are researching certain keywords across thousands of websites & publishers. Our support team will help YOU define the specific keywords that are deeply relevant to your business – unlike other platforms which insist you select fixed topics from a predetermined list.

This is important because, with Expandi Cyance, you are only tracking account behaviour that is relevant to your specific products and services – rather than getting inaccurate or broad indications of intent.

And with our VALUE  Score, you get a holistic view of your target accounts – so you know what they are interested in, where they are in the buying journey, and how they respond to your content and sales outreach.

Know where prospects are in the buying journey

Our platform shows you when a prospect is exhibiting intent to purchase products & services like yours, by tracking their online behaviour and research patterns for custom keywords that are unique to your business.

These intent signals are valuable – they reveal where accounts are in the buying journey, so you can focus on those accounts actively researching your solutions and meaningfully engage with them.

With our Trending Topics feature, gain insight into industry trends and prospect interests – their pain points and priorities, and how long they have been researching these topics – to meaningfully inform your business and content strategy.

Unbeatable coverage and local intent signals

Expandi Cyance is the leading provider of intent data outside of the US. Our buyer intent signals include over 55,000 sources, with more than 30,000 from Europe. Per fiscal quarter, we track 24 billion B2B data events across Europe and APAC. But what do these numbers mean? Well, when benchmarked by marketing agencies, Expandi Cyance was found to track roughly 60% more data than our closest competitors in Europe. With our platform, you can track European intent, enter new markets, and expand your global reach.

We offer dedicated  customer success teams. Gain valuable insights into European intent signals through their in-depth understanding of the local market.

Expandi Cyance is also 100% GDPR compliant – and can provide legal documentation to demonstrate this. GDPR is often a reason why businesses work with us, as they know we’re the only B2B intent data provider they can trust to deliver accurate and compliant data.

Track local intent in local languages

Other intent data providers don’t track non-English content. Instead, they directly translate English-language sites, and in the process lose all the nuance of intent signals. Take literal translations for example – in French, ‘cloud’ would be ‘nuage’. if you’re talking about cloud technology though, you would still use the word ‘cloud’.

Expandi Cyance is the only platform that supports customisation and intent discovery in multiple languages including French, German, Spanish, Italian and Dutch, with additional languages planned – enabling you to accurately find and target European high-intent buyers.

Grow efficiently with quality over quantity

Our intent data is perfect for ABM or Account Based Marketing – a strategy which prioritises lead quality over lead quantity. With ABM, you target high-value accounts that match your Ideal Customer Profile. Use our platform to pinpoint your best-fit, high-value accounts. Track surging intent to know where they are in the buying journey and what they are looking for. Tailor your content accordingly to position yourself as the best solution – and win more deals.

But ABM is not limited to targeting new clients. Support customer retention by drawing upon accurate intent data insights to better understand your existing clients – any pain points they might have developed or whether they have entered a new buying cycle.

Our Company Matching feature is ideal for ABM – it provides you with a company’s parent group details to shorten sales cycles and pave the way to increased revenue. With it you can ‘land and expand’ – close with a subsidiary and use them as a touchpoint to champion your business.

Ashley E Sales Enablement Director

"The best 3rd party intent platform for the EMEA market… and arguably North America, too. The ability to create your own keyword sets and themes allows you to gauge true intent, and the ability to create keyword sets in local language is massively useful, especially in EMEA.

We squeeze a lot of value out of the platform. Everything from account selection through informing messaging framework/value propositions, content strategy, channel selection, social selling, etc. The clickstream platform is so much more comprehensive and wider reaching than those of their competitors."

Modern

Modern is a strategic B2B agency that enables marketing leaders to better operationalise their marketing and deliver incredible B2B customer journeys. Using the Cyance platform, Modern is able to speed up sales cycles and strengthen its proposition to clients.

2,600%

ROI on PPC media spend

£155k

pipeline influenced

525%

more likely for LinkedIn leads to become opportunities

FAQs

Let us show you the power of Cyance