The Cyance Buyer Intent Platform: How it Works
The process behind Cyance is simple — identify your best fit customers using the most accurate intent signals available, understand the right time to reach them based on their behaviour, and then launch effective, targeted campaigns quickly and efficiently. Cyance gives your sales and marketing team the tools they need to beat their revenue goals time and time again.
Capturing Intent
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Not all intent data is created equal. Intent data from Cyance allows our users to get the most accurate and granular insights across US, Europe and APAC.
Cyance tracks 55,000+ websites globally, monitoring the visitors who consume and engage with this content. Using natural language processing, Cyance knows the context of the content and the keywords that relate to that context. Consented cookies relating to devices that have visited this tracked content are mapped back to a company, enabling you to see the content individual companies are most interested in. Cyance tracks account behaviour in 6 different languages, including English, German, French and Spanish.
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By mapping intent insights to keywords and topics, you achieve a much higher level of granularity that has a direct impact on the accuracy of the data you receive. Cyance allows you to customise your keywords and to create your own intent topics so you can be sure that you are only tracking content interactions and account behaviour that is relevant to your specific needs and interests.
Targeting ICPs
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The platform provides powerful and flexible filtering of accounts based on your keywords and topics, as well as technographic data, industry sectors, changes in intent behaviour and more.
You see the unique results for the specific keywords and topics you have chosen. You can upload a list of accounts that you would like to track for your sales or customer success teams, and Cyance uses firmographic data to suggest Ideal Customers that would also be a good fit for your offering.
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All accounts in the platform showing intent are treated separately. You are able to deep dive into each account to get a better understanding of their current trending topics and keywords as well as company information, links to their social pages and website, technographic data and contact information.
The platform also takes the individual account behaviour into consideration when determining levels of intent, so that it can safely tell you when an account starts surging and showing more intent around your offering so you can reach them at the right time.
Activating Target Accounts
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You can easily export and activate the audiences that you have built in the Cyance dashboard into your tech stack using our connectors.
Whether you want to move account information into CRM and sales engagement platforms such as Salesforce or HubSpot, or whether you want to use your intent-fuelled audiences in LinkedIn or display campaigns, the Cyance platform can help. Exports from the platform can be done as a one off, or set up to automatically push the most current intent data insights into your external tech stack to keep your audiences as accurate and up to date as possible.
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In addition to the 3rd party intent data available in the platform, Cyance can also track further insights into account behaviour on your own website so that you can see who has interacted with your content and when.
FAQs
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Cyance tracks the online activity of businesses across 55,000 websites. This activity could be in the form of research into topics or keywords unique to your organisation, or visits to web pages, clicks, views, shares and other forms of engagement that clearly display intent to buy. This data, which represents intent, enables you to find your best-fit accounts, know where they are in the buying journey and what topics or keywords they are interested in, and meaningfully inform your strategy to drive conversions.
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With a Cyance subscription, you will have the ability to track unlimited accounts in either 1, 2 or all European geographies, US and/or APAC. You will be able to map a maximum of 1,000 intent keywords to your products, and will be able to see account-based intent and sales triggers.
In addition, you will have access to our Visitor Intelligence Model, which enables you to track your intent to website visitors, as well as create 1st party audiences. You will also be able to measure the engagement and sales revenue contribution from your intent fuelled activities through our Audience Activation & Sales Outcomes dashboard.
Our subscription also allows for an unlimited amount of connectors to our integrated platforms, whether that be your CRM, Marketing Automation system, DSP or LinkedIn.
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Our platform is designed for ease of use. Even without support, onboarding should take you no longer than 10 minutes to complete. And you have the option to save and return to where you left off. During the onboarding process you will be asked a series of questions to personalise what you see on your dashboard.
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We’re here to help you – from onboarding to integrating Cyance with your existing tech stack to building out an effective intent data campaign. Our support advisors will resolve any queries you might have, or help you to get the most out of Cyance’s platform and reporting tools. We’re the only provider to offer dedicated Europe and APAC in-territory customer success teams. Gain valuable insights into European intent signals through their in-depth understanding of the local market.
You can also rest assured that we stay ahead of industry trends and are constantly optimising our system to ensure you don’t miss out on any new opportunities.