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IT Security Industry Report

How to use Intent Data to Maximise Pipeline Revenue and ROI for IT Security Solutions

In this report you will find:

• What IT security solutions buyers are looking for right now
• Which sectors are actively looking to invest in IT security solutions
• Organisations that Cyance have identified researching relevant pain points
• How to use these insights to create engaging content and activate prospects

 

Why read this guide?

Marketers in the IT security industry are having to adjust their tactics as the ongoing digitisation of society, unfortunately, creates more opportunities for phishers, hackers, scammers, and extortionists. This constant change makes it harder to remain relevant and top of mind throughout the sales cycle as buyers are researching a growing spectrum of challenges.