Human Capital Management Industry: Intent Data Report

  • What HCM solutions are buyers looking for right now?
  • Which sectors are actively looking to invest in HCM solutions?
  • Which organisations are currently researching relevant pain points?
  • And… how to use these insights to create engaging content and activate prospects


You’ll find the answers in our guide: “How to use Intent Data to Maximise Revenue for Human Capital Management Solutions”.

Why read this guide?

Marketers in the Human Capital Management (HCM) industry are having to evolve to adjust to ongoing shifts in worker-employer relationships and changes in the technology solutions required to manage the modern-day workforce. This period of evolution makes it harder to remain relevant and top of mind throughout the sales cycle as buyers are researching a growing spectrum of challenges.