Expandi achieves assets purchase of Cyance to give new life to the well-established brand and offer an unbeatable intent-data solution.

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DemandBase vs Cyance

Intent data is a powerful tool. It fuels ABM, shortens sales cycles, increases ROI and delivers real, measurable growth. Yet, its potential is dependent on the provider’s platform. Since we’re frequently compared to DemandBase, we’ve prepared this convenient guide to help you in your search for the intent data provider that’s right for your business.

DemandBase provides an Account Intelligence platform to help unite sales and marketing teams, which includes the use of Intent Data from around 5,000 websites (mainly US based). Cyance’s intent data platform provides coverage from more than 55,000 US, European and APAC websites including native language content. Our platform can either be used as a DemandBase alternative or work alongside DemandBase – to fuel it with highly accurate European intent data. Learn more about the 2 platforms below!


Data Coverage

Circa 5000 (mainly US based) websites, a lot of the data is provided by another supplier

Cyance is the leading provider of intent data outside of the US. Our buyer intent signals include over 55,000 sources, with more than 30,000 from Europe. Per fiscal quarter, we track 24 billion B2B data events across Europe and APAC. But what do these numbers mean? Well, when benchmarked by marketing agencies, Cyance was found to track roughly 60% more data than our closest competitors in Europe.

Behavioural data sources

Some publishers + first party tags from customer websites

>55,000 B2B publisher websites and social platforms

Native language content tracking?

No - English only

Yes – French, German, Spanish, Italian, Dutch and English

Account identification and location accuracy (data quality)

Heavily reliant upon IP-to-company matching for identification of accounts. Accuracy around location of intent research questionable

Proprietary cookie-to-company entity linking technology to provide stronger matching and accuracy on company and location. Future-proof with our transition to uID when cookies are no longer around.

Intent analysis

Tracks behaviour over time from a limited pool of web sites

Tracks behaviour over time from a much larger pool of websites

Account-based Advertising

Yes, through the Db platform. This is where Db makes most of their money serving ads to companies using IP matching.

Yes, by on-boarding Cyance audiences into DSP/ad platform of choice. Cyance is tech stack agnostic and targets only the devices linked to the relevant intent.

Client success/support

Yes, from the US. Limited support as their focus is on advertising revenues

Yes, set-up, on-boarding and customer success support included in every subscription + Agency partner base


It’s clear there are a number of significant differences between DemandBase and Cyance, especially in terms of the quality of data each offers. But don’t just take our word for it; read what our clients have to say:

LAURA Y EMEA Demand Generation and Digital Specialist

What I like is how you can really tailor the keywords that the platform is using to pick up the behavioural signals across the web using ML and AI so rather than it being based on topics, it's extremely personalised to the problems and challenges that your products solve. This enables you to be super intelligent with the type of activity going on within that account so you can understand what they care about and then target them with the right message. Cyance also have a fantastic Customer Success team which has really helped to maximise results and advise how we can bake the platform into the overall GTM strategy.

LOUIS F Managing Director & Vice President

There are several areas where the Cyance platform has really driven both efficiency and effectiveness. What Cyance has allowed us to do is qualify the hypothesis before investing in demand generation. This mitigates time wasted chasing down miniscule sector opportunities and financial risk (ultimate ROI), whilst simultaneously shortening sales cycles (actually targeting organisations that are looking for solutions we can provide) and improving close rates. As ever, the proof is in the pudding. Doubled qualified pipeline over a nine-month period and improved win rates by 20%+ in the first full year of use.

Let us show you the power of Cyance