Our Blog

How B2B Company buying behaviour trends and online research is changing during this crisis

At Cyance, we recognise that during these unprecedented times, it has become that much harder to establish how you can streamline your operations, yet still find a way to grow your business. We understand that we are going to have to do more with less. Therefore,...

New Reality, New Sales Strategy

"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." Charles Darwin   With everything that is happening today I thought of Charles Darwin’s theory of evolution. I wanted to...

How can we adapt and innovate during a time of disruption and change?

So far, 2020 has proven to be one of the most challenging years in modern history, certainly in my lifetime. Whilst those who have lived through wars and famine will most likely challenge this (and rightly so!). Most of us have been accustomed to a relatively...

Strategic IC attains Gold Tier Nexus Accreditation

With 2020 well underway, we are excited to witness some of the exemplary work our best Nexus agency practitioners have been delivering for our mutual clients to date. Our new Nexus Accreditation Scheme is designed to reward and recognise our agency partners for...

Nexus Partner Accreditation

Having data and being able to use it to drive optimal results is hard. Some teams are set up with sales and marketing processes that integrate perfectly with an intent data platform and some require more work. It requires...

How do you know if Nexus is working?

One of the most regular challenges our customers face is that despite knowing that Nexus is making their sales and marketing function more successful, they sometimes struggle to show data to support exactly how. There are a number of ways you can track the impact that...

New Reality, New Sales Strategy

"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." Charles Darwin   With everything that is happening today I thought of Charles Darwin’s theory of evolution. I wanted to...

How can we adapt and innovate during a time of disruption and change?

So far, 2020 has proven to be one of the most challenging years in modern history, certainly in my lifetime. Whilst those who have lived through wars and famine will most likely challenge this (and rightly so!). Most of us have been accustomed to a relatively...

New Reality, New Sales Strategy

"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." Charles Darwin   With everything that is happening today I thought of Charles Darwin’s theory of evolution. I wanted to...

How can we adapt and innovate during a time of disruption and change?

So far, 2020 has proven to be one of the most challenging years in modern history, certainly in my lifetime. Whilst those who have lived through wars and famine will most likely challenge this (and rightly so!). Most of us have been accustomed to a relatively...

How do you know if Nexus is working?

One of the most regular challenges our customers face is that despite knowing that Nexus is making their sales and marketing function more successful, they sometimes struggle to show data to support exactly how. There are a number of ways you can track the impact that...

Welcome to the team Liv!

Hi everyone, I’m Liv!  I am so pleased to announce that I have recently joined the Account Management Team here and will be supporting Mike in managing all of Cyance’s fantastic clients. I have joined Cyance from Groupon where I was managing a large portfolio of...

Novacura selects Cyance Nexus to boost marketing ROI

May 2019 Novacura, a market-leading developer of next generation solutions for business process management, has selected Cyance technology to help deliver a multi-region ABM campaign, improve ROI and expand its customer base. Novacura is using Cyance Nexus, a...

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