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Nexus Partner Accreditation
Having data and being able to use it to drive optimal results is hard. Some teams are set up with sales and marketing processes that integrate perfectly with an intent data platform and some require more work. It requires substantial internal resources to understand...
How do you know if Nexus is working?
One of the most regular challenges our customers face is that despite knowing that Nexus is making their sales and marketing function more successful, they sometimes struggle to show data to support exactly how. There are a number of ways you can track the impact that...
Welcome to the team Liv!
Hi everyone, I’m Liv! I am so pleased to announce that I have recently joined the Account Management Team here and will be supporting Mike in managing all of Cyance’s fantastic clients. I have joined Cyance from Groupon where I was managing a large portfolio of...
Cyance launch the integration between the Nexus buying intent platform and the HubSpot Marketing Hub
June 2019 Cyance the leading Account-Based Intent Platform vendor, announced that it has launched it's integration between the Nexus buying intent platform and the HubSpot Marketing Hub to offer its full suite of capabilities — including in-market buying intent...
Novacura selects Cyance Nexus to boost marketing ROI
May 2019 Novacura, a market-leading developer of next generation solutions for business process management, has selected Cyance technology to help deliver a multi-region ABM campaign, improve ROI and expand its customer base. Novacura is using Cyance Nexus, a...
Talmundo implements Cyance’s Nexus platform to improve marketing ROI
Talmundo, a European HR technology company, has implemented the Cyance Nexus platform to enhance its marketing strategy and better engage with customers and prospects. The Nexus behaviour-based marketing platform provides insight into the buying behaviours of...
Questions to ask your intent provider
As a marketer you will have noticed that it’s becoming harder every year to reach your target audiences. Indeed, according to HubSpot, 65% of marketers identified generating traffic and leads as one of their top marketing challenges. This is not surprising with...
Powering ABM with Behaviour Insights
Account-based marketing (ABM) strategies are yielding tremendous value for many B2B marketing teams. According to research conducted by the ITSMA and ABM Leadership Alliance, 87% of marketers agree the approach delivers a better return on investment....
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