Having data and being able to use it to drive optimal results is hard. Some teams are set up with sales and marketing processes that integrate perfectly with an intent data platform and some require more work. It requires substantial internal resources to understand 3rd party insights and combine 1st and 3rd party data to get accurate Active Buyer groups, let alone applying the data to sales functions and marketing strategies. 

Bridging the gap between internal resource limitations and optimal data knowledge and applications doesn’t have to be hard if you get in touch with the right agency partner.