With 2020 well underway, we are excited to witness some of the exemplary work our best Nexus agency practitioners have been delivering for our mutual clients to date.
Our new Nexus Accreditation Scheme is designed to reward and recognise our agency partners for delivering outstanding client outcomes and sharing their best practice approaches with us.
Strategic IC is one of our first gold tier accredited partners, focusing their accreditation presentation on their success with ABM. As part of the process, they demonstrated to us how they used Nexus buying behaviour insights to support their ABM planning and execution to deliver a highly targeted programme that yielded superb account engagement, opportunities per account and sales pipeline inside of 4 months.
This programme was short-listed for a
B2B Marketing award last week for best use of Martech.