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New Reality, New Sales Strategy

New Reality, New Sales Strategy

by Nicolas Wykes | Apr 9, 2020 | B2B, intent, Lead Nurturing, Sales

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin   With everything that is happening today I thought of Charles Darwin’s theory of evolution....
How can we adapt and innovate during a time of disruption and change?

How can we adapt and innovate during a time of disruption and change?

by Jon Clarke | Apr 3, 2020 | ABM, b2b marketing, Customer Success, Sales

So far, 2020 has proven to be one of the most challenging years in modern history, certainly in my lifetime. Whilst those who have lived through wars and famine will most likely challenge this (and rightly so!). Most of us have been accustomed to a relatively...
Is cold calling dead?

Is cold calling dead?

by admin | Jan 8, 2018 | Account-Based Marketing, Cold Calling, Lead Generation, Marketing Strategy, Predictive Analytics, Predictive Marketing, Sales

The answer is no, in fact it’s never been more alive. I am going to explain the two main reasons why people fail at cold calling and how you can turn your cold calling strategy around today to improve your rate of success. I guess I’ll start by explaining why cold...

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