by Jenny Linden | Jun 5, 2020 | B2B, intent, Sales
Sales is a game of numbers. How many hours do you have to put in to build a prospecting list that will give you the amount of opportunities you know you need to reach your targets. With all the tech and audience data out there surely there are ways to focus that...
by Nicolas Wykes | Apr 9, 2020 | B2B, intent, Lead Nurturing, Sales
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin With everything that is happening today I thought of Charles Darwin’s theory of evolution....
by Jon Clarke | Apr 3, 2020 | ABM, b2b marketing, Customer Success, Sales
So far, 2020 has proven to be one of the most challenging years in modern history, certainly in my lifetime. Whilst those who have lived through wars and famine will most likely challenge this (and rightly so!). Most of us have been accustomed to a relatively...
by admin | Jan 8, 2018 | Account-Based Marketing, Cold Calling, Lead Generation, Marketing Strategy, Predictive Analytics, Predictive Marketing, Sales
The answer is no, in fact it’s never been more alive. I am going to explain the two main reasons why people fail at cold calling and how you can turn your cold calling strategy around today to improve your rate of success. I guess I’ll start by explaining why cold...
