by Jenny Linder | Dec 18, 2020 | Account-Based Marketing, B2B, B2B agency, b2b marketing, Data, Demand Generation, Digital Marketing, intent, Marketing, Marketing Strategy
As we move from quantity to quality in our market reporting and strategies we are learning to look at our data differently. Where it used to be a measure of performance it is slowly pivoting into a strategic tool that underpin all activity on to reach the best...
by Orla Murphy | Nov 13, 2020 | B2B, B2B agency, b2b marketing, Data, Digital Marketing, intent, Marketing, Marketing Strategy
If ever there was a time to relish the annual planning cycle then surely the thought of closing the door on 2020 and looking ahead to 2021 has to be right up there! There are few who would challenge that 2020 has been an Annus Horriblis but it would be unwise to...
by admin | Jan 16, 2019 | ABM, Marketing
Do you know what the average click-through rate is for a B2B digital ad? It’s 0.3%. You don’t need us to tell you those numbers are low. Sure, if you send out hundreds of thousands of emails and your ads display to almost everyone under the sun, you’ll eventually...
by admin | Aug 6, 2018 | ABM, Content Marketing, intent, Marketing, Marketing Strategy
We all know that content is king right now. It can help you raise awareness of your business, position you as a leader within your field, hook prospects in and convert them into customers. Compared to traditional marketing, content marketing is reportedly six...
by admin | Dec 11, 2017 | 2018, ABM, Account-Based Marketing, b2b marketing, Data, Data Compliance, Data Security, Demand Generation, GDPR, Lead Generation, Marketing, Marketing Strategy, Predictive Analytics, Predictive Marketing
The world is changing and so too is the marketing landscape – rapidly. With all of the new technologies that are available to consumers and businesses, we need to keep up with the ever-changing technological world, marketers included. Having worked in marketing for...
