by Jenny Linder | Dec 18, 2020 | Account-Based Marketing, B2B, B2B agency, b2b marketing, Data, Demand Generation, Digital Marketing, intent, Marketing, Marketing Strategy
As we move from quantity to quality in our market reporting and strategies we are learning to look at our data differently. Where it used to be a measure of performance it is slowly pivoting into a strategic tool that underpin all activity on to reach the best...
by Orla Murphy | Nov 13, 2020 | B2B, B2B agency, b2b marketing, Data, Digital Marketing, intent, Marketing, Marketing Strategy
If ever there was a time to relish the annual planning cycle then surely the thought of closing the door on 2020 and looking ahead to 2021 has to be right up there! There are few who would challenge that 2020 has been an Annus Horriblis but it would be unwise to...
by Jenny Linder | Oct 14, 2020 | ABM, B2B, b2b marketing, Data, Digital Marketing, intent, Marketing Strategy, Marketing Trends
As our company targets grow and we stay at home away from our teams and workplaces, it has never been more important to be aligned, streamlined and efficient between the marketing and sales teams. We do a lot of things because it is the “way things are done” or...
by Jon Clarke | Apr 17, 2020 | ABM, B2B, b2b marketing, Data, Digital Marketing, intent, Marketing Strategy, Marketing Trends
At Cyance, we recognise that during these unprecedented times, it has become that much harder to establish how you can streamline your operations, yet still find a way to grow your business. We understand that we are going to have to do more with less. Therefore,...
by admin | Aug 29, 2018 | Data, Data science, Digital Marketing, intent
With the ability to reach just about anyone with an internet-enabled device, determining and defining your target audience is challenging enough. But the challenges don’t stop there. Did you know that at any one time, an average of only 5%, and even as few as 2% of...
by admin | Aug 1, 2018 | ABM, Account-Based Marketing, B2B agency, Data, Digital Marketing
Digital advertising, in fact, digital full stop, is big business right now. It’s widely reported (and acknowledged) that 81% of shoppers conduct online research before buying and 60% read product reviews before making purchases. It’s also said that the average...
