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From Lead Quantity to Lead Quality

From Lead Quantity to Lead Quality

by Jenny Linder | Dec 18, 2020 | Account-Based Marketing, B2B, B2B agency, b2b marketing, Data, Demand Generation, Digital Marketing, intent, Marketing, Marketing Strategy

As we move from quantity to quality in our market reporting and strategies we are learning to look at our data differently. Where it used to be a measure of performance it is slowly pivoting into a strategic tool that underpin all activity on to reach the best...
Strategic IC attains Gold Tier Nexus Accreditation

Strategic IC attains Gold Tier Nexus Accreditation

by admin | Feb 13, 2020 | ABM, Account-Based Marketing, B2B agency, Customer Success, Demand Generation, Marketing Strategy

With 2020 well underway, we are excited to witness some of the exemplary work our best Nexus agency practitioners have been delivering for our mutual clients to date. Our new Nexus Accreditation Scheme is designed to reward and recognise our agency partners for...
Nexus Partner Accreditation

Nexus Partner Accreditation

by admin | Feb 13, 2020 | ABM, Account-Based Marketing, B2B agency, Demand Generation, Marketing Strategy

Having data and being able to use it to drive optimal results is hard. Some teams are set up with sales and marketing processes that integrate perfectly with an intent data platform and some require more work. It requires substantial internal resources to understand...
Are you getting a return on your investment with LinkedIn?

Are you getting a return on your investment with LinkedIn?

by admin | Mar 6, 2018 | ABM, Account-Based Marketing, Cold Calling, Content Marketing, Data, Demand Generation, Digital Marketing, Engage

LinkedIn is free to use unless you have sales navigator but even sales navigator is still less than the price of a Starbucks coffee every day. Your customers and prospects use LinkedIn and there are no gate keepers stopping you from speaking with decision makers The...
From one marketer to another – why predictive marketing should be in your 2018 marketing strategy

From one marketer to another – why predictive marketing should be in your 2018 marketing strategy

by admin | Dec 11, 2017 | 2018, ABM, Account-Based Marketing, b2b marketing, Data, Data Compliance, Data Security, Demand Generation, GDPR, Lead Generation, Marketing, Marketing Strategy, Predictive Analytics, Predictive Marketing

The world is changing and so too is the marketing landscape – rapidly. With all of the new technologies that are available to consumers and businesses, we need to keep up with the ever-changing technological world, marketers included. Having worked in marketing for...

Recent Posts

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  • Cyance launch integration between the Nexus buying intent platform and Linkedin
  • How B2B Company buying behaviour trends and online research is changing during this crisis

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