Insight-led data: the key to a great ABM campaign

Insight-led data: the key to a great ABM campaign

Technology has had a profound impact on B2B marketing. Not only has it created a new breed of customers whose buying habits have changed significantly over the past decade, but it’s also continually evolving. It’s because of technology that consumers are able to...
B2B marketing leaders spotlight: Pete Jakob, Marketing Consultant, Purple Salix

B2B marketing leaders spotlight: Pete Jakob, Marketing Consultant, Purple Salix

As award-winning B2B marketing technology pioneers, there’s very little we don’t know about the B2B marketing world – what makes it tick, where’s its heading and what’s on B2B marketers’ minds. Having helped shape the B2B marketing arena for more than a decade, there...