Questions to ask your intent provider

Questions to ask your intent provider

As a marketer you will have noticed that it’s becoming harder every year to reach your target audiences. Indeed, according to HubSpot, 65% of marketers identified generating traffic and leads as one of their top marketing challenges. This is not surprising with...
Insight-led data: the key to a great ABM campaign

Insight-led data: the key to a great ABM campaign

Technology has had a profound impact on B2B marketing. Not only has it created a new breed of customers whose buying habits have changed significantly over the past decade, but it’s also continually evolving. It’s because of technology that consumers are able to...