Questions to ask your intent provider

Questions to ask your intent provider

As a marketer you will have noticed that it’s becoming harder every year to reach your target audiences. Indeed, according to HubSpot, 65% of marketers identified generating traffic and leads as one of their top marketing challenges. This is not surprising with...
Adding to the bottom line: evolution of the CMO

Adding to the bottom line: evolution of the CMO

Marketing has changed a great deal over the past few decades, moving from being product-centric, to becoming more customer driven and value orientated. To a large degree it has been shaped by the proliferation of the internet and the additional tools and channels that...