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From Lead Quantity to Lead Quality

From Lead Quantity to Lead Quality

by Jenny Linder | Dec 18, 2020 | Account-Based Marketing, B2B, B2B agency, b2b marketing, Data, Demand Generation, Digital Marketing, intent, Marketing, Marketing Strategy

As we move from quantity to quality in our market reporting and strategies we are learning to look at our data differently. Where it used to be a measure of performance it is slowly pivoting into a strategic tool that underpin all activity on to reach the best...
Top 3 Tips for Successful Marketing Planning

Top 3 Tips for Successful Marketing Planning

by Orla Murphy | Nov 13, 2020 | B2B, B2B agency, b2b marketing, Data, Digital Marketing, intent, Marketing, Marketing Strategy

 If ever there was a time to relish the annual planning cycle then surely the thought of closing the door on 2020 and looking ahead to 2021 has to be right up there! There are few who would challenge that 2020 has been an Annus Horriblis but it would be unwise to...
Strategic IC attains Gold Tier Nexus Accreditation

Strategic IC attains Gold Tier Nexus Accreditation

by admin | Feb 13, 2020 | ABM, Account-Based Marketing, B2B agency, Customer Success, Demand Generation, Marketing Strategy

With 2020 well underway, we are excited to witness some of the exemplary work our best Nexus agency practitioners have been delivering for our mutual clients to date. Our new Nexus Accreditation Scheme is designed to reward and recognise our agency partners for...
Nexus Partner Accreditation

Nexus Partner Accreditation

by admin | Feb 13, 2020 | ABM, Account-Based Marketing, B2B agency, Demand Generation, Marketing Strategy

Having data and being able to use it to drive optimal results is hard. Some teams are set up with sales and marketing processes that integrate perfectly with an intent data platform and some require more work. It requires substantial internal resources to understand...
Do you really know what content your customers care about?

Do you really know what content your customers care about?

by admin | Jan 16, 2019 | B2B, B2B agency, b2b marketing, Content Marketing

Content is often the competitive differentiator in marketing. Not only can it help you raise awareness of your business and position you as a leader in your field, but it can also hook prospects in and convert them into customers. Compared to traditional...
Behaviour Based Marketing: 6 steps to kicking your Hopium habit!

Behaviour Based Marketing: 6 steps to kicking your Hopium habit!

by admin | Sep 7, 2018 | ABM, B2B agency, intent

Marketing isn’t working. Well, not the spray-and-pray, hit-and-hope variety. Even the recently fashionable programmatic marketing is leaving marketers disillusioned. For while these methods may be reaching large audiences, in many cases, those audiences aren’t...
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Recent Posts

  • From Lead Quantity to Lead Quality
  • Top 3 Tips for Successful Marketing Planning
  • Reduce your Waste with Buyer Intent Data
  • Cyance launch integration between the Nexus buying intent platform and Linkedin
  • How B2B Company buying behaviour trends and online research is changing during this crisis

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