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From Lead Quantity to Lead Quality

From Lead Quantity to Lead Quality

by Jenny Linder | Dec 18, 2020 | Account-Based Marketing, B2B, B2B agency, b2b marketing, Data, Demand Generation, Digital Marketing, intent, Marketing, Marketing Strategy

As we move from quantity to quality in our market reporting and strategies we are learning to look at our data differently. Where it used to be a measure of performance it is slowly pivoting into a strategic tool that underpin all activity on to reach the best...
Strategic IC attains Gold Tier Nexus Accreditation

Strategic IC attains Gold Tier Nexus Accreditation

by admin | Feb 13, 2020 | ABM, Account-Based Marketing, B2B agency, Customer Success, Demand Generation, Marketing Strategy

With 2020 well underway, we are excited to witness some of the exemplary work our best Nexus agency practitioners have been delivering for our mutual clients to date. Our new Nexus Accreditation Scheme is designed to reward and recognise our agency partners for...
Nexus Partner Accreditation

Nexus Partner Accreditation

by admin | Feb 13, 2020 | ABM, Account-Based Marketing, B2B agency, Demand Generation, Marketing Strategy

Having data and being able to use it to drive optimal results is hard. Some teams are set up with sales and marketing processes that integrate perfectly with an intent data platform and some require more work. It requires substantial internal resources to understand...
Powering ABM with Behaviour Insights

Powering ABM with Behaviour Insights

by admin | Mar 14, 2019 | ABM, Account-Based Marketing, Nexus

Account-based marketing (ABM) strategies are yielding tremendous value for many B2B marketing teams. According to research conducted by the ITSMA and ABM Leadership Alliance,  87% of marketers agree the approach delivers a better return on investment....
Insight-led data: the key to a great ABM campaign

Insight-led data: the key to a great ABM campaign

by admin | Jan 16, 2019 | Account-Based Marketing

Technology has had a profound impact on B2B marketing. Not only has it created a new breed of customers whose buying habits have changed significantly over the past decade, but it’s also continually evolving. It’s because of technology that consumers are able to...
2018 is the year to leave the B2B marketing crack (mass marketing spam) behind

2018 is the year to leave the B2B marketing crack (mass marketing spam) behind

by admin | Nov 16, 2018 | ABM, Account-Based Marketing, B2B

Don’t worry, I’m not about to bore you with yet another annual pilgrimage to the end of year ‘Top strategies for next year!’ blog. However, 2018 does feel like it’s going to be a pivotal year. And here’s why: We should all know by now, unless you’ve just crawled out...
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  • From Lead Quantity to Lead Quality
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