by Jenny Linder | Dec 18, 2020 | Account-Based Marketing, B2B, B2B agency, b2b marketing, Data, Demand Generation, Digital Marketing, intent, Marketing, Marketing Strategy
As we move from quantity to quality in our market reporting and strategies we are learning to look at our data differently. Where it used to be a measure of performance it is slowly pivoting into a strategic tool that underpin all activity on to reach the best...
by admin | Feb 13, 2020 | ABM, Account-Based Marketing, B2B agency, Customer Success, Demand Generation, Marketing Strategy
With 2020 well underway, we are excited to witness some of the exemplary work our best Nexus agency practitioners have been delivering for our mutual clients to date. Our new Nexus Accreditation Scheme is designed to reward and recognise our agency partners for...
by admin | Feb 13, 2020 | ABM, Account-Based Marketing, B2B agency, Demand Generation, Marketing Strategy
Having data and being able to use it to drive optimal results is hard. Some teams are set up with sales and marketing processes that integrate perfectly with an intent data platform and some require more work. It requires substantial internal resources to understand...
by admin | Mar 14, 2019 | ABM, Account-Based Marketing, Nexus
Account-based marketing (ABM) strategies are yielding tremendous value for many B2B marketing teams. According to research conducted by the ITSMA and ABM Leadership Alliance, 87% of marketers agree the approach delivers a better return on investment....
by admin | Jan 16, 2019 | Account-Based Marketing
Technology has had a profound impact on B2B marketing. Not only has it created a new breed of customers whose buying habits have changed significantly over the past decade, but it’s also continually evolving. It’s because of technology that consumers are able to...
by admin | Nov 16, 2018 | ABM, Account-Based Marketing, B2B
Don’t worry, I’m not about to bore you with yet another annual pilgrimage to the end of year ‘Top strategies for next year!’ blog. However, 2018 does feel like it’s going to be a pivotal year. And here’s why: We should all know by now, unless you’ve just crawled out...
