Building a solid B2B pipeline
“It’s great to be using a platform that we’re fully bought into and have benefited from as an agency, and to now be able to take that out to our clients to transform the way that they target, engage and nurture their very best prospects.” – Kerry Gould, Senior Account Director at Modern
The Challenge
Modern wanted a cost-effective way to understand the buying stage of each of its prospects and to identify those leads that were nearest to the purchase stage.
This was vital to reduce the time it took to convert leads into verified opportunities, speed up sales cycles and increase revenue.
Outcome of using Cyance
Influenced pipeline of £155,000 with a 861% ROI
Linkedin leads 525% more likely to turn into opportunities
300% increase in leads from large accounts
Unearthed new industries and buyer personas for Modern
2,600% ROI on PPC media spend