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Building a solid B2B pipeline

“It’s great to be using a platform that we’re fully bought into and have benefited from as an agency, and to now be able to take that out to our clients to transform the way that they target, engage and nurture their very best prospects.” – Kerry Gould, Senior Account Director at Modern

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The Challenge

Modern wanted a cost-effective way to understand the buying stage of each of its prospects and to identify those leads that were nearest to the purchase stage.

This was vital to reduce the time it took to convert leads into verified opportunities, speed up sales cycles and increase revenue.

Outcome of using Cyance

Influenced pipeline of £155,000 with a 861% ROI

Linkedin leads 525% more likely to turn into opportunities

300% increase in leads from large accounts

Unearthed new industries and buyer personas for Modern

2,600% ROI on PPC media spend

Cyance intent data streamlines sales processes for Modern

  • Award-winning B2B marketing agency, Modern, is a strategic B2B agency that enables marketing leaders to better operationalise their marketing and deliver incredible B2B journeys.

    Transforming organisations from siloed teams with legacy tech to integrated high performers, Modern delivers scalable programs embedded into clients’ tech stack to help the world’s most innovative businesses to grow and realise bold ambitions.

The strategy

  • Modern turned to the Cyance platform to support its own new business pipeline and to strengthen its proposition to clients.

    “We use Cyance intent data to find companies that are already in the market to buy and to determine the campaigns and messages that will really resonate with them.

    The result is that our clients can reach buyers earlier in their research phase to help shape their thinking and solve their problems. Ultimately, this creates more sustainable growth.”

    – Stuart Ray, Co-Founder at Modern

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