Case studies

Explore examples of how Cyance clients and partners transform sales and marketing activity with our world-beating intent data and an intuitive intent platform.

Genesys

Genesys

Genesys provides the worlds no.1 customer experience software platform. They were looking for innovative ways to grow their pipeline - and an ABM campaign in conjunction with Cyance produced remarkable results.

400%

improvement in pipeline - valued at 7 figures

66%

of article views delivered connections with influencers and decision makers

74%

engagement with priority contacts
Quantum Marketing

Quantum Marketing

Quantum runs a wide variety of B2B demand generation activities for global technology companies. That’s why we see data as a core building block for helping generate meaningful engagement with hard to impress audiences. To this end, intent data is particularly critical, helping to guide successful campaign strategies and creative output.

100%

MQL to SAL acceptance rate with first 20 leads

72%

of the SALs became Sales Qualified Leads (SQLs)

58:1

of current active pipeline is from Cyance accounts
Punch!

Punch!

Punch! are an account-based marketing agency helping B2B tech and SaaS companies shorten their sales cycles, increase customer value and improve ROI. With intent data, Punch! are able to identify key accounts that are beginning a buying journey, and target them more effectively with highly creative marketing campaigns.

8

new client wins

Discovery of new kinds of prospects

25%

of current active pipeline is from Cyance accounts
strategicabm

strategicabm

strategicabm help global B2B technology brands grow and nurture sales and marketing pipelines by identifying accounts actively in-market for their products and services. As a leading inbound to ABM agency, we enable sales & marketing teams with strategy, planning and campaign execution.

86

accounts engaged

7

meetings generated with key target accounts

£1.5m

million in sales qualified opportunities
Gilroy

Gilroy

Gilroy is an Enterprise B2B ABM agency. We combine intent tracking with a suite of intelligence tools, data sources and AI to build detailed and actionable insight on target organisations, teams and individuals. In doing so, we help some of the largest brands to roll out effective ABM programmes.

€40m+

increased contract values from sub €10m

€600m

the value of accounts won in one year

5.6%

unprecedented growth for international business

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