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Demand Marketing Executive (B2B)

  • Reporting to: Head of Marketing
  • Location: Remote (with some in person meetings/events)
  • Contract: Permanent
  • Salary: Upto ¬£55k (OTE) + benefits.

If you are a driven marketer or business development executive that wants to be on the cutting edge of the MarTech industry, this is a role for you.

Reporting to the Head of Marketing, you will assist with generating interest for our platform, as well as nurturing leads generated by our Digital Marketing Team into qualified opportunities for the sales team.

We will expect you to be adept at getting the attention of our target audience using social media and other channels as well as consultatively following up with those who have indicated some interest in products or services like ours. You will build relationships and generate desire for our platform that eventually results in qualified pipeline within the sales team.

Although the focus of your role will primarily be targeted demand gen, you will be supported by a digital marketing team generating leads from 1 to few and 1 to many techniques (including paid owned and earned media) a great marketing tech stack, a quality content schedule, and of course, our very own platform.

You will be ambitious, bringing new ideas to the table and unafraid to test them and contribute to our marketing playbook. You will reap the rewards of producing measurable results and use the role as a springboard into a management position, growing along with the company, while getting a ringside seat on the cutting edge of the MarTech landscape.

Responsibilities

  • Generate leads using social media and other digital channels and content.
  • Convert and nurture leads to the MQL stage¬†for the current sales team to convert to appointments/demos.
  • Help amplify content to generate brand awareness and thought leadership within the right audience.
  • Influencer marketing.

Required Experience

  • Around 2-4 years of B2B marketing experience, or as an SDR / BDM successful at using digital channels.
  • A passion for marketing, with a good appreciation of marketing fundamentals.
  • An understanding of how to create and leverage content (gated and ungated) to generate demand.
  • Proficient at using social media, particularly LinkedIn.
  • A love for people and relationship-building.
  • Excellent written & verbal communication.
  • Ability to demonstrate how your work has led to qualified opportunities.

Desired Experience

  • Marketing qualifications/certifications.
  • Unafraid to pick up the phone/get onto Zoom to speak with prospects
  • Experience with ABM
  • A background in the MarTech industry (eg: CRM Marketing / Marketing Automation / ABM Platform / etc.)

Contact Cyance to Discuss this Vacancy