Expandi achieves assets purchase of Cyance to give new life to the well-established brand and offer an unbeatable intent-data solution.

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Bombora vs Cyance

Intent data is a powerful tool which fuels ABM, shortens sales cycles, increases ROI and delivers real, measurable growth. However, its potential is dependent on the provider’s platform. Since we are frequently compared to Bombora, we have prepared this convenient guide to help you in your search for the intent data provider that is right for your business.


Data coverage

A larger reach offers a better view of user behaviour. And depending on geographies covered, such as EMEA or APAC, you can discover new and untapped markets.

4,000 websites

4.8 billion B2B events tracked in EMEA territories per fiscal quarter.

55,000 websites

24 billion B2B events tracked in EMEA territories per fiscal quarter. Cyance has EMEA in-territory Customer Success and Support.

Data Customisation

Every business is different. That’s why creating a custom list of keywords and intent topics specific to your organisation allows you to track the most relevant intent data – leading to the best results.


Users can select from prebuilt topic lists, but are unable to input or modify keywords or intent topics. Competitors have access to the same data (and therefore might target the same accounts).


Users can define keywords, intent topics and intent taxonomies. This data is unique to you and is not sold to competitors. Cyance also offers support to help stay on top of emerging trends and opportunities.

Natural Language Search Functionality

NLS allows you to accurately track and identify customer intent beyond fixed or assigned keywords.

GDPR Compliant

Regulators have pushed for more privacy-preserving laws. Companies in breach of GDPR risk hefty fines.

Yes, but with a disclaimer.

Bombora collects data from co-operatives which require network-wide consent from visitors.

Yes, 100%

Cyance works with a number of identity-resolution companies, publishers and display advertising platforms to build audiences that are not cookie-based but synced with a unique universal identifier. This is GDPR compliant, and guarantees transparency and data privacy.

Language Support

Supporting intent discovery in non-English languages enables you to find and target high-intent buyers across the world.
EnglishEnglish, French, German, Spanish, Italian and Dutch, with additional languages planned.


You should be able to seamlessly connect your existing techstack platform with your intent solution to save time, effort, and money.


It’s clear there are a number of significant differences between Bombora and Expandi Cyance, especially in terms of the quality of data each offers. But don’t just take our word for it; read what our clients have to say:

LAURA Y EMEA Demand Generation and Digital Specialist

What I like is how you can really tailor the keywords that the platform is using to pick up the behavioural signals across the web using ML and AI so rather than it being based on topics, it's extremely personalised to the problems and challenges that your products solve. This enables you to be super intelligent with the type of activity going on within that account so you can understand what they care about and then target them with the right message. Cyance also have a fantastic Customer Success team which has really helped to maximise results and advise how we can bake the platform into the overall GTM strategy.

LOUIS F Managing Director & Vice President

There are several areas where the Cyance platform has really driven both efficiency and effectiveness. What Cyance has allowed us to do is qualify the hypothesis before investing in demand generation. This mitigates time wasted chasing down miniscule sector opportunities and financial risk (ultimate ROI), whilst simultaneously shortening sales cycles (actually targeting organisations that are looking for solutions we can provide) and improving close rates. As ever, the proof is in the pudding. Doubled qualified pipeline over a nine-month period and improved win rates by 20%+ in the first full year of use.

Let us show you the power of Cyance